Bundled in a recent press release of ours about reaching a monumental amount in customer savings, was a set of customer-generated trends for 2011. These trends are important for understanding how the industry landscape applies within your organization so I thought I’d dig those out of the press release and post them here.
Here you go. Do you agree? Do all of these apply to you? Are there more? Feel free to comment.
Discovering New Trends, Challenges and Opportunities
Based on feedback from its large customer community, 1E expects the below topics to impact 2011.
Standardization: In 2011, the growing focus on sustainability will become a standard mantra for enterprises of all sizes. Companies will focus on identifying and reducing excess in IT, leading to increased levels of IT automation and self-service, as well as an increasing demand for tools that can accurately quantify and report on sustainability efforts. In addition, an aggressive push within U.S. Federal and international energy-efficiency policy reform will tackle issues such as CO2 emissions reduction and cap-and-trade, while more utility companies will offer enterprises incentive programs to increase efficiency.
Realization: There will be a stronger understanding of the limitations of “silver bullet” technologies. For instance, enterprises that tapped the power of virtualization in 2010 will realize the potential pitfalls, such as virtual server sprawl, and make a concerted effort to manage problems and attain the greatest possible benefit from such initiatives. Enterprises will also look to streamline time-intensive deployments, such as Windows 7 migration, to maximize the value of upgrading while limiting the investment from IT. Likewise, forward-thinking companies will take pragmatic steps today toward achieving the Smart Grid promise of tomorrow rather than waiting for the vision to become reality.
Escalation: On a global basis, IT purchases will be $1,690 billion in 2011 and the continued proliferation of enterprise technology will bring more excess, creating a greater opportunity for billions of dollars in savings and spurring more companies into action. Luckily, 2011 will also bring a rise in proven IT efficiency solutions, even offered in the cloud, providing organizations of all sizes more opportunity to create more efficient infrastructures. In addition, as the sustainability industry matures, more green-focused jobs will emerge in the next 12 months. The growth will be most notable at the top, with more senior-level, strategic positions focused on sustainability than ever before and the role of the chief sustainability officer quickly becoming one of the most valued roles in the enterprise.