There’s a lot of noise on the web– every where you look on social media, blogs, and in emails, there is a constant knock on your door to do something and it’s usually for someone else. Companies are targeting you with their ads for their webinars, reports or downloads, products, or services. Hey, that’s what the internet is for, right?
How do you determine what is worth your time or not?
It doesn’t have to be complicated. Here are some ways to get yourself organized:
First, determine what it is you want. What do YOU gain by signing up for yet another email blast? Maybe there’s a new CEO at a company you’d like to network with. Maybe you’ve kept up with a company and are interested in their material. (read: exclusive and free material that is unique and engaging.) Whatever the reason, figure out what you want from them before you sign up for what they’re advertising. Else, it becomes another thing that gets louder and louder in your inbox. Earplugs, anyone?
Next, decide what you want to happen after you’ve completed a company’s call to action. Let’s use our upcoming webinar as an example. Of course we want you to register and attend. But why should you? Our co-presenter Mike Terrill says, “Because Kent Agerlund is going to be there presenting with me…no seriously, he is a world renowned Configuration Manager expert and he can be pretty funny as well.”
Always take a look at who or what is being advertised. If it’s a webinar, google the heck out of the people putting it on. You might know the company (1E) but maybe haven’t been introduced to the presenters (Mike and Kent. Get to know them now.) Once you research a little, you’ll be able to tell if a webinar is worth your time. Both Mike and Kent are Microsoft MVPs and are experts in their fields. While they have varied career histories, each has a unique perspective in the different parts of Configuration Manager. You can apply the information they discuss directly to your business. You’ll get insight as to how to plan for 2017 and what to expect down the line.
Lastly, you should never miss an opportunity to network in your field. Having the reference of attending a webinar like this one could come in handy at a conference, meeting, interview, or even a happy hour. If the information is even CLOSELY related to you— you’re doing yourself (and your business) a disservice.
The three reasons you should attend a webinar are:
- Find out if there’s something you can gain from a new company, service, or person.
- Knowledge is power! If knowledge can be expanded and applied, then it’s worth it to engage.
- Are you putting yourself into a position to network? Introducing yourself to another aspect of your field keeps you open to potential jobs, coworkers, and exclusive information.