Peter Beruk has been in the Software Asset Management (SAM) space for over 25 years. During that time, he has worked for software vendors including McAfee (now Intel), and vendor focused trade associations including BSA. Peter has advocated throughout his career that there must be a better approach to software management as vendor SAM programs are designed only to benefit vendors. During his time at BSA, Peter was instrumental in creating their ISO-aligned SAM programs that were first to bring the concept of audit forbearance to the marketplace if organizations committed to standardized SAM. While with BSA, he also joined the ISO working group responsible for the SAM standard (ISO 19770), where he advocated a simpler, tiered approach to SAM. At 1E, Peter is a SAM Subject Matter Expert working to assist organizations with ISO SAM implementations and audit defense. He continues serving as secretary of the ISO SAM working group and editor of the standard on SAM vocabulary and overview. Peter lives outside of Washington, DC and enjoys travel, getting out and walking with his two dogs.