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Software Developer 1E Uses Culture, Killer Case Studies to Sell Savings

Software CEO 1E, a software developer based in London and New York, did $40 million in sales last year, up from $30 million in 2009. Founded in 1997, 1E now has 200 employees; about 65% of those are in the U.S., with the balance in the U.K,

But, says 1E founder and CEO Sumir Karayi, money and growth shouldn’t be the primary drivers for a successful software company; his focus is on having fun.

When we spoke with him recently, Karayi emphasized the importance of fun, and offered some great tips for software entrepreneurs (while owning up to his past mistakes).

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