Jason Keogh is an internationally recognized subject matter expert in Software Asset Management (SAM) and a 20+ year veteran of the IT industry. Jason has a wealth of experience in desktop and datacenter technologies, particularly with giants Oracle, Microsoft and IBM. Jason founded the leader in the discovery inventory space, iQuate in 2002 and acted as CEO and CTO there until 2014. Jason is now VP of Product for 1E, the leader in Software Lifecycle Automation and leads the SAM vision for the company. He is a contributor to the IT Asset Management process standard ISO 19770-1, a co-editor of the Software Identification Tag standard ISO 19770-2 and the editor of ISO 19770-3, the new international standard for defining and managing Software License Entitlements. Jason is a regular blogger and an entertaining and thought provoking speaker who talks several times a year at SAM, ITAM and Procurement events internationally. Jason lives near Dublin, Ireland with his wife Alyson and their three sons.