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Predictions Report

Predictions 2024: Artificial Intelligence

Transition from hype to pragmatism doesn’t mean boring AI

AI is on the fast track to becoming ubiquitous — at home, at work, and everywhere in between. OpenAI’s ChatGPT put an assistant in everyone’s back pocket. This new reality disoriented technology leaders in 2023.

“84% of AI decision-makers said their executives are ready to adopt genAI.”

AI demand went from stalled in 2022 to frenzy overnight, driving 56% of AI decision-makers to explore or experiment and to charge forward with proofs of concept, and yes — fun and games. However, enterprise AI efforts and strategies will need to get even more focused in 2024 to increase productivity, improve customer experience, and build new value.

Download the report to learn more about Forrester’s predictions for 2024:

  • Sixty percent of workers will use their own AI to perform their tasks
  • AI platform budgets will triple
  • Eighty-five percent of enterprises will expand AI with open-source models
  • Forty percent of enterprises will proactively invest in AI governance for compliance
  • A major insurer will offer a specific AI risk hallucination policy

Predictions 2024: Artificial Intelligence, published October 26, 2023, By Michele Goetz, Andrew Hewitt, Mike Gualtieri, Rowan Curran, Enza Iannopollo, Alla Valente with Sudha Maheshwari, Srividya Sridharan, Ellen Carney, Gabrielle Raymond, Jen Barton.

© 2023 Forrester Research, Inc. All trademarks are property of their respective owners. For more information, see the Citation Policy, contact [email protected], or call +1 866-367-7378.

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